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Caruso Martech · In partnership with Streetwise Consultancy
🍳 Chef Education · Perth, Australia

Chef's Office Academy

192
New Leads
$2.74
Cost Per Lead
77
eBook Purchases

Meta Ads + Systeme.io · $527 AUD Total Spend

The Brief

Built by a chef.
For chefs who want
the business.

Meta audiences built across three tiers, with Systeme.io converting opt-ins into paid buyers.

$527 Total Spend (AUD)
📱 Meta Ads
Spend $527 AUD
Leads 192
Cost Per Lead $2.74
Audience Tiers 3
⚙️ Systeme.io
eBook Price $9.97–$24.97
Buyers 77
Lead-to-Buyer 40%
The Numbers

192 leads. 77 buyers. $2.74 CPL.

Campaign Output
192 Free Leads 77 eBook Buyers
Funnel Stages
Meta Traffic $527 spend ▼ 192 Opt-ins ▼ 77 Buyers
$2.74
Cost Per Lead
40%
Lead-to-buyer rate
Self-liquidating campaign
77 paid buyers offset spend

Illustrative visualisation of real campaign results. $527 AUD total spend.

Audience Architecture · Meta Ads

Three tiers.
One connected funnel.

🎯
Tier 1: Cold
Interest targeting: culinary pros, private chefs, hospitality entrepreneurs
192
Leads Generated
↗️
Tier 2: Lookalike
Built from early opt-in data, expanded reach to high-probability prospects
$2.74
Cost Per Lead
🔄
Tier 3: Retargeting
Re-engaged opt-ins directed to the eBook to self-liquidate ad spend
40%
Lead-to-Buyer Rate
The Result

Every number tells
the same story.

$527
Ad Spend (AUD)
192
New Leads
$2.74
Cost Per Lead
77
eBook Buyers
3
Audience Tiers
2
Platforms

77 paid buyers generated revenue while the campaign was still running, offsetting ad spend and proving the audience was ready to buy. 192 email subscribers joined a list that Ricardo owns and can market to indefinitely.

Caruso Martech

Want results like this?

A campaign built around a niche audience with a connected funnel backend. Strategy, creative, and full implementation.

Book a Discovery Call

In partnership with Streetwise Consultancy · carusomartech.com

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